Strategy, engineering, and design from a studio that ships. No thought leadership just things we learned building sites that move pipeline.
There is no submit button for Google any more. Here is the ten minute version that works, and the Search Console statuses that explain why your pages still are not showing up.
Search engine positioning is moving one page up the results for one query. Here is what the number in your dashboard actually means, the seven things that move it, and why position one buys less traffic than it did a year ago.
Seventeen real landing pages, each screenshotted above the fold and pulled apart headline by headline: the CTA copy, the proof placement, the measured attention ratio. Plus the five structural moves every page that converts makes, and why copying the design instead of the structure backfires.
Most website audit checklists hand you 80 unranked items. This one gives you seven areas in dependency order, a triage table for deciding what to fix first, and the four tools that cover everything else.
You hit update and your site disappeared. Here's what the WordPress critical error actually means and how to fix it, step by step.