Services / SEO & AEO

Turn organic traffic into qualified pipeline.

Technical SEO, content systems, and answer-engine optimization that compound. We build the visibility layer your marketing stack is missing.

180+
keywords ranked page 1
3.2×
avg organic traffic lift
90
days to measurable results
What's costing you rankings

Traffic without strategy is just noise.

Three ways your current SEO setup is quietly losing ground.

Page 2
You’re invisible where buyers actually search

You rank for terms nobody buys from. The high-intent searches go to competitors.

Flat
Content exists but doesn’t rank

Posts ship every month and traffic stays flat. Volume without structure is just noise.

Zero-click
AI search is eating your clicks

AI Overviews, ChatGPT, Perplexity. If your content isn’t structured for extraction, you’re invisible to the next generation of search.

Get an SEO auditWe'll show you which of these is costing you pipeline.

SEO that compounds.

Three practices that turn organic from a channel into an engine, and keep it compounding quarter over quarter.

SEO topic cluster showing pillar page and supporting content structure
01
Technical Foundation

Technical SEO that unlocks what you already have.

Crawl budget, site speed, schema, internal linking. We fix the infrastructure so Google can find and understand your content.

02
Content & AEO

Content built for rankings and AI answers.

Topic clusters mapped to buyer intent, structured so search engines and AI assistants can quote you.

03
Transparent Reporting

Rankings you can watch climb.

Rank tracking, traffic attribution, and pipeline influence. You see what SEO is doing for revenue, not just traffic.

See our work

From audit to compounding growth.

Predictable output, transparent reporting, and rankings that keep climbing after we stop.

01
Audit
Technical crawl, gap analysis.
02
Strategy
Keyword map, topic clusters.
03
On-page
Schema, speed, internal links.
04
Content
Pillar pages, AEO structure.
05
Links
Authority building, outreach.
06
Report
Rankings, traffic, pipeline.

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
We start with a strategy sprint auditing your current site, mapping competitors, and locking the message. Then we move into wireframes, then high-fidelity design in Figma, with weekly working sessions. You’ll see real layouts in week two, not month two.
Custom. Every component is designed for your brand and content, no recycled blocks. We do borrow from a library of conversion patterns we know work, but the visual system, type, motion, and layout are built specifically for you.
Usually one of three things: weak above-the-fold message (visitors don’t know what you do in three seconds), buried or generic CTAs, or a design that looks credible to you but not to your buyer. We audit all three in the strategy sprint and fix the highest-leverage issues first.
We match the platform to the project. For marketing sites that need fast iteration, we use modern visual builders like Webflow. For product surfaces, custom portals, or teams with existing infrastructure, we work in Next.js, Astro, or your current framework. Either way, the marketing team owns the CMS and ships changes without filing an engineering ticket.
Yes. HubSpot, Salesforce, Segment, GA4, PostHog, custom webhooks, we wire the tooling so leads, events, and attribution flow correctly from day one.
Lighthouse 95+ is our floor. We optimize images, fonts, third-party scripts, and run performance budgets in CI. We also bake in technical SEO from the start: schema markup, canonical structure, crawl-friendly IA, and clean heading hierarchy. Speed and search visibility are design constraints, not afterthoughts.
We crawl the existing site, map every URL, export content into a structured schema, and rebuild the design system on the new platform. A parallel staging environment runs until cutover. 301 redirects, sitemaps, and metadata are preserved end-to-end. We’ve run 80+ migrations with zero traffic drops.
No. Redirect mapping, metadata preservation, and a pre-launch crawl audit are non-negotiable parts of every migration. We also monitor search console and analytics for two weeks post-launch and patch anything that drifts.
Yes. We architect CMS structures, URL schemas, and component systems from day one to support growth. Whether you’re going from 20 pages to 2,000 or launching into three languages, the foundation handles it without re-platforming. Largest site we shipped this year: 4,300 pages across 6 locales.
Technical SEO is foundational: schema, canonical structure, internal linking, content architecture. None of it changes how the site looks. We build the information architecture so search engines and humans both find what they need.
Answer Engine Optimization is its own practice now. We structure content for citation, build authoritative entity pages, and instrument prompts to track when ChatGPT, Perplexity, and Google AI Overview mention you. Most clients see citations within 60 days.
Technical SEO gains (crawlability, canonicals, page speed) are immediate. Content-driven rankings take 60-90 days to materialize depending on your domain authority and competition. We set realistic targets in kickoff, track weekly, and report on pipeline-relevant queries, not vanity impressions.
Marketing site rebuilds: 6–10 weeks. Migration only: 3–4 weeks. SEO + content programs: ongoing. We share a dated milestone plan in week one so you always know what’s next.
Project-based for design + build, retainer for ongoing SEO + optimization. Most marketing site engagements land between $5k–$30k. We’ll scope and quote in the first call, no mystery line items.
A senior designer, senior developer, and a strategy lead, the same three people from kickoff to launch. No account managers, no handoffs to junior staff. The people who pitch the work do the work.