2M Web Studio
Case study · Crypto

AI-Generated Website Conversion-Focused Rebuild

The goal was to transform this unfinished output into a professional, high-performing website that communicates clearly, builds trust, and is ready for growth.

SEERLABShttps://seerlabs.io/
100
SEO Score
Optimized for Search
100
Accessibility Score
First version had contrast issues
Client
Seerlabs
Industry
Crypto
Year
2026
Duration
2 weeks
Slobodan Gajic
Slobodan GajicCEO
The screens

Crypto Website Redesign: Every Section Rebuilt for Clarity

Deviceshttps://www.seerlabs.io/
https://www.seerlabs.io/
Seerlabs Devices page — web design case study
Herohttps://www.seerlabs.io/
https://www.seerlabs.io/
Seerlabs Hero page — web design case study
Bloghttps://www.seerlabs.io/blog
https://www.seerlabs.io/blog
Seerlabs Blog page — web design case study
Differences sectionhttps://www.seerlabs.io/
https://www.seerlabs.io/
Seerlabs Differences section page — web design case study
“
Very positive experience working with Slobodan! He delivered very quality and timely work results.
Sharon Loaw, Co-founder at Seerlabs
Sharon Loaw
Co-founder · Seerlabs
The story

From AI-Generated Website to Market-Ready Crypto Platform

The client came with an AI-generated website that wasn’t ready for real users. While it provided a basic starting point, the result lacked structure, clarity, and credibility making it unsuitable for launching or scaling.

The goal was to transform this unfinished output into a professional, high-performing website that communicates clearly, builds trust, and is ready for growth.

INDUSTRY
Crypto
SCOPE
Redesign, Development, CMS, SEO + AEO
STACK
Webflow + Client-First
The challenge

AI-Generated Website Problems: Why It Wasn't Ready for Users

Unstructured layout: no clear hierarchy or content flow
Poor typography: low contrast and weak readability
Missing assets: incomplete visuals and inconsistent design
Generic messaging: not aligned with the target audience
No CMS: no scalable way to manage content (blog, insights)
Lack of trust signals: no testimonials or credibility elements
Poor responsiveness: weak mobile experience
Slow performance: unoptimized images and assets
No SEO foundation: missing basic optimization
BEFORE
SEERLABS
Seerlabs previous website — SEERLABS
BEFORE
SEERLABS
Seerlabs previous website — SEERLABS
The solution

Website Rebuild Strategy: Structure, Clarity, and Scalability

01

Structure & Content

• Reorganized the entire layout into a clear, logical flow • Improved content readability and alignment with the audience • Established strong visual hierarchy for better scanning
02

UI & Visual Improvements

• Refined typography for accessibility and contrast • Introduced consistent spacing, layout, and design system • Replaced and added missing visuals for a complete look
03

CMS & Scalability

• Built CMS collections for blog and insights • Enabled easy content management and future growth
04

Trust & Conversion Elements

• Added testimonials to build credibility • Structured sections to support user decision-making
The results

Crypto Website Rebuild Results and Performance Metrics

01
SPEED

2 Weeks Turnaround

We managed to quickly redesign, develop and optimize website in just 2 weeks.
02
SEO

Technical SEO Score 100

We cleaned up all the technical issues website had, and implemetend best practices, so foundation for growth was done.
03
BLOGS

Create 4 Blogs

We created 4 blogs for the website to propel the site rankings and to give a fresh start on Google/Gen AI
04
Accessibility

Accessibility Score 100

We resolved all the contrast issues, font issues and got the accessibility score up to 100.
2 Weeks
Launch
100
SEO Score
4
Blog posts
100
Accessibility Score
Metrics at the launch of the website

AI can generate a starting point but it doesn’t replace strategy, structure, or real design thinking.

Turning an AI-generated draft into a production-ready website requires refinement, clarity, and intentional UX decisions which ultimately make the difference between something that just exists and something that performs.

Related services

Web DesignWebflow DevelopmentAI Generated Content and SEOWebsite Redesign SEO
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Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

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Slobodan
Slobodan
Founder · Reply in < 1h
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