2M Web Studio
Case study · Crypto

AI-Generated Website Conversion-Focused Rebuild

The goal was to transform this unfinished output into a professional, high-performing website that communicates clearly, builds trust, and is ready for growth.

SEERLABShttps://seerlabs.io/
100
SEO Score
Optimized for Search
100
Accessibility Score
First version had contrast issues
Client
Seerlabs
Industry
Crypto
Year
2026
Duration
2 weeks
The screens

Every section, reimagined.

Deviceshttps://www.seerlabs.io/
https://www.seerlabs.io/
Devices
Herohttps://www.seerlabs.io/
https://www.seerlabs.io/
Hero
Bloghttps://www.seerlabs.io/blog
https://www.seerlabs.io/blog
Blog
Differences sectionhttps://www.seerlabs.io/
https://www.seerlabs.io/
Differences section
Very positive experience working with Slobodan! He delivered very quality and timely work results.
Sharon Loaw
Sharon Loaw
Co-founder · Seerlabs
The story

From AI idea to market ready machine

The client came with an AI-generated website that wasn’t ready for real users. While it provided a basic starting point, the result lacked structure, clarity, and credibility making it unsuitable for launching or scaling.

The goal was to transform this unfinished output into a professional, high-performing website that communicates clearly, builds trust, and is ready for growth.

INDUSTRY
Crypto
SCOPE
Redesign, Development, CMS, SEO + AEO
STACK
Webflow + Client-First
The challenge

The initial version had several critical issues:

Unstructured layout: no clear hierarchy or content flow
Poor typography: low contrast and weak readability
Missing assets: incomplete visuals and inconsistent design
Generic messaging: not aligned with the target audience
No CMS: no scalable way to manage content (blog, insights)
Lack of trust signals: no testimonials or credibility elements
Poor responsiveness: weak mobile experience
Slow performance: unoptimized images and assets
No SEO foundation: missing basic optimization
BEFORE
SEERLABS
SEERLABS
BEFORE
SEERLABS
SEERLABS
The solution

This wasn’t just a redesign, it was a full rebuild with structure, clarity, and scalability in mind.

01
Structure & Content
• Reorganized the entire layout into a clear, logical flow • Improved content readability and alignment with the audience • Established strong visual hierarchy for better scanning
02
UI & Visual Improvements
• Refined typography for accessibility and contrast • Introduced consistent spacing, layout, and design system • Replaced and added missing visuals for a complete look
03
CMS & Scalability
• Built CMS collections for blog and insights • Enabled easy content management and future growth
04
Trust & Conversion Elements
• Added testimonials to build credibility • Structured sections to support user decision-making
The results

Numbers that speak for themselves.

01
SPEED
2 Weeks Turnaround
We managed to quickly redesign, develop and optimize website in just 2 weeks.
02
SEO
Technical SEO Score 100
We cleaned up all the technical issues website had, and implemetend best practices, so foundation for growth was done.
03
BLOGS
Create 4 Blogs
We created 4 blogs for the website to propel the site rankings and to give a fresh start on Google/Gen AI
04
Accessibility
Accessibility Score 100
We resolved all the contrast issues, font issues and got the accessibility score up to 100.
2 Weeks
Launch
100
SEO Score
4
Blog posts
100
Accessibility Score
Metrics at the launch of the website

AI can generate a starting point but it doesn’t replace strategy, structure, or real design thinking.

Turning an AI-generated draft into a production-ready website requires refinement, clarity, and intentional UX decisions which ultimately make the difference between something that just exists and something that performs.

Keep reading

More work, same playbook.

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SEO Score
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Last call

Your next site
ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

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6 wks
Avg launch time
Lighthouse 95+
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Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Mon, June 15

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30 minutes. No pitch. We audit your site live and walk away with a roadmap.

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