Services / Website Migration

Move platforms without losing rankings.

Wix, WordPress, Squarespace, or hand-coded, we replatform with a full crawl, redirect map, parity QA, and post-launch rank monitoring. No SEO bleed, no scope drama.

40+
sites migrated
0
lost rankings, ever
3–5
weeks, end-to-end
What breaks (and how we fix it)

Most replatforms leak traffic.

Three things go wrong when you move CMS, and most agencies hand-wave all three.

404
URLs don’t map. They tangle.

Thousands of legacy URLs, query strings, and orphan pages. Miss a few and the backlinks behind them go dead.

Locked
Your content is locked in

Proprietary CMS exports, shortcodes, and page builders. Getting content out cleanly becomes a project of its own.

Cliff
Most migrations crater your traffic

Missing redirects and broken metadata tell Google the old site is gone, and years of authority go with it.

Get a migration auditWe'll show you what your current site stands to lose.

We move sites without the bleed.

Three practices that keep your traffic, your URLs, and your authority intact through replatforming.

Redirect map showing URL-to-URL migration mapping
01
Full-site crawl

We crawl the whole site before we move a pixel.

Every URL, every inbound link, every ranking page. You see what’s working, what’s redirecting, and what’s quietly costing you traffic.

02
301 Redirect map

Every URL gets a home.

One-to-one redirects for every indexed page. No soft 404s, no redirect chains, no lost backlinks.

03
Parity QA

Old site, new stack, same shape.

Metadata, schema, internal links, and content checked page by page before cutover.

See our work

From crawl to cutover, nothing slips.

A six-step process that keeps your rankings intact from day one on the new stack.

01
Crawl
Full URL and link audit.
02
Map
Redirect plan, one-to-one.
03
Build
New stack, content migrated.
04
QA
Parity check, every page.
05
Cutover
DNS, CDN, monitoring live.
06
Monitor
Rankings tracked 90 days.

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
We start with a strategy sprint auditing your current site, mapping competitors, and locking the message. Then we move into wireframes, then high-fidelity design in Figma, with weekly working sessions. You’ll see real layouts in week two, not month two.
Custom. Every component is designed for your brand and content, no recycled blocks. We do borrow from a library of conversion patterns we know work, but the visual system, type, motion, and layout are built specifically for you.
Usually one of three things: weak above-the-fold message (visitors don’t know what you do in three seconds), buried or generic CTAs, or a design that looks credible to you but not to your buyer. We audit all three in the strategy sprint and fix the highest-leverage issues first.
We match the platform to the project. For marketing sites that need fast iteration, we use modern visual builders like Webflow. For product surfaces, custom portals, or teams with existing infrastructure, we work in Next.js, Astro, or your current framework. Either way, the marketing team owns the CMS and ships changes without filing an engineering ticket.
Yes. HubSpot, Salesforce, Segment, GA4, PostHog, custom webhooks, we wire the tooling so leads, events, and attribution flow correctly from day one.
Lighthouse 95+ is our floor. We optimize images, fonts, third-party scripts, and run performance budgets in CI. We also bake in technical SEO from the start: schema markup, canonical structure, crawl-friendly IA, and clean heading hierarchy. Speed and search visibility are design constraints, not afterthoughts.
We crawl the existing site, map every URL, export content into a structured schema, and rebuild the design system on the new platform. A parallel staging environment runs until cutover. 301 redirects, sitemaps, and metadata are preserved end-to-end. We’ve run 80+ migrations with zero traffic drops.
No. Redirect mapping, metadata preservation, and a pre-launch crawl audit are non-negotiable parts of every migration. We also monitor search console and analytics for two weeks post-launch and patch anything that drifts.
Yes. We architect CMS structures, URL schemas, and component systems from day one to support growth. Whether you’re going from 20 pages to 2,000 or launching into three languages, the foundation handles it without re-platforming. Largest site we shipped this year: 4,300 pages across 6 locales.
Technical SEO is foundational: schema, canonical structure, internal linking, content architecture. None of it changes how the site looks. We build the information architecture so search engines and humans both find what they need.
Answer Engine Optimization is its own practice now. We structure content for citation, build authoritative entity pages, and instrument prompts to track when ChatGPT, Perplexity, and Google AI Overview mention you. Most clients see citations within 60 days.
Technical SEO gains (crawlability, canonicals, page speed) are immediate. Content-driven rankings take 60-90 days to materialize depending on your domain authority and competition. We set realistic targets in kickoff, track weekly, and report on pipeline-relevant queries, not vanity impressions.
Marketing site rebuilds: 6–10 weeks. Migration only: 3–4 weeks. SEO + content programs: ongoing. We share a dated milestone plan in week one so you always know what’s next.
Project-based for design + build, retainer for ongoing SEO + optimization. Most marketing site engagements land between $5k–$30k. We’ll scope and quote in the first call, no mystery line items.
A senior designer, senior developer, and a strategy lead, the same three people from kickoff to launch. No account managers, no handoffs to junior staff. The people who pitch the work do the work.