Services / Webflow & CMS Migration

Move to Webflow without losing rankings.

Wix, WordPress, Squarespace, or hand-coded, we replatform with a full crawl, redirect map, parity QA, and post-launch rank monitoring. No SEO bleed, no scope drama.

40+
sites migrated
0
lost rankings, ever
3–5
weeks, end-to-end
What breaks (and how we fix it)

Most replatforms leak traffic.

Three things go wrong when you move CMS and most agencies hand-wave all three.

Old URLs
/blog/2019/seo-tips
/products/widget-pro
/about-us
/case-studies/acme
/pricing-old
New site
/insights/seo-basics
/products
404
/work/acme
404
2,308 broken redirects

URLs don’t map. They tangle.

Thousands of legacy URLs, blog archives, and PDFs half land on the homepage, half 404. The cleanup costs more than the build.

Export disabled · proprietary CMS

Your content is locked in.

Proprietary CMS exports, broken markdown, embedded shortcodes. Pulling content cleanly is a project of its own.

Migration day
−62% ORGANIC IN 30 DAYS
Organic sessions · 90d

Most migrations crater your traffic.

Wrong redirects, missing meta, fresh URLs Google treats your new site as a stranger and dismantles years of authority.

We move sites without the bleed.

Three practices that keep your traffic, your URLs, and your sanity intact through replatforming.

/
200
/products
200
/blog/seo-guide
200
/case-study/acme
301
/about
200
/legacy/x-2018
404
/pricing
200
2,847 URLs scanned
01 · Audit before action

We crawl the whole site before we move a pixel.

Every URL, every meta tag, every backlink. You see what’s worth porting, what’s redirecting, and what’s quietly costing you traffic.

/blog/2019/seo-tips
/insights/seo-basics
301
/products/widget-pro
/products/widget
301
/about-us
/about
301
/case-studies/acme
/work/acme
301
02 · 1:1 redirect map

Every URL gets a home.

Hand-mapped 301s for every indexed page. No catchall to homepage. No silent 404s in your sitemap.

9:41•••
Before
9:41•••
After
03 · Parity QA

Old site, new stack same shape.

Page-by-page parity review on staging. Headings, schema, OG tags, internal links verified before DNS flips.

From audit to steady rankings.

Six-stage process. SEO is the spine, not the afterthought every step ships with a rollback plan.

01
Audit
Crawl, content, rankings.
02
Map
URL plan + redirect spec.
03
Rebuild
Webflow components + CMS.
04
Migrate
Content port + parity QA.
05
Cutover
DNS, redirects, sitemap.
06
Monitor
30/60/90-day rank watch.

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
We start with a strategy sprint auditing your current site, mapping competitors, and locking the message. Then we move into wireframes, then high-fidelity design in Figma, with weekly working sessions. You’ll see real layouts in week two, not month two.
Custom. Every component is designed for your brand and content no recycled blocks. We do borrow from a library of conversion patterns we know work, but the visual system, type, motion, and layout are built specifically for you.
Yes when the brand needs sharpening to support the site, we’ll fold it in. Wordmarks, color systems, typography, photo direction, illustration style. We don’t do logo-only engagements.
Webflow is our default for marketing sites. For product surfaces, we ship in Next.js or your existing framework. Either way, the marketing team owns the CMS and ships changes without engineering.
Yes. HubSpot, Salesforce, Segment, GA4, PostHog, custom webhooks we wire the tooling so leads, events, and attribution flow correctly from day one.
Lighthouse 95+ is our floor. We optimize images, fonts, third-party scripts, and run perf budgets in CI. Slow sites lose pipeline we treat performance as a design constraint, not an afterthought.
Technical SEO is foundational schema, canonical structure, internal linking, content architecture. None of it changes how the site looks. We build the IA so search engines and humans both find what they need.
Answer Engine Optimization is its own practice now. We structure content for citation, build authoritative entity pages, and instrument prompts to track when ChatGPT, Perplexity, and Google AI mention you. Most clients see citations within 60 days.
No. We map every URL, preserve metadata, set 301s, and run a pre-launch crawl audit. We’ve done number of migrations with zero traffic drops. We also monitor for two weeks post-launch and patch anything that drifts.
Speed of iteration. Marketers can ship pages, A/B test, and update copy without filing a ticket. The visual builder is a real production tool now no plugins, no security patching, no staging-environment headaches.
About four hours total. We deliver a Loom library walkthrough of every component, a written CMS playbook, and a 90-day Slack channel for questions. Most teams are independent within two weeks.
Yes. We architect with Webflow’s CMS Collections, Localization, and component slots so the site scales from 20 pages to 2,000 without re-platforming. Largest site we shipped this year was 4,300 pages across 6 locales.
We map every URL, export content into a structured CMS schema, rebuild the design system in Webflow components, and run a parallel staging environment until cutover. 301 redirects, sitemaps, and meta are preserved end-to-end. Zero traffic drops on the last 80+ migrations.
Native Webflow Optimize for on-page experiments, Mutiny or VWO for deeper personalization, and a clean dataLayer so your analytics team can slice however they want. We set up the first three experiments before launch.
Marketing site rebuilds: 6–10 weeks. Migration only: 3–4 weeks. SEO + content programs: ongoing. We share a dated milestone plan in week one so you always know what’s next.
Project-based for design + build, retainer for ongoing SEO + optimization. Most marketing site engagements land between $5k–$30k. We’ll scope and quote in the first call no mystery line items.
A senior designer, senior Webflow developer, and a strategy lead same three people from kickoff to launch. No account managers, no handoffs to junior staff. The people who pitch the work do the work.