Case study · Personal Brand

Personal Brand Website Redesign for a TEDx Speaker and EU Affairs Expert

Redesigned and rebuilt the personal website of András Baneth, author, two-time TEDx speaker, podcast host, and EU affairs trainer, from an outdated platform to a refined Webflow experience with full CMS.

BANETHbaneth.eu
7+
Pages Built
Plus legal pages
95
Performance Score
Lighthouse mobile
4
Weeks to Launch
Design to live
5.0
Client Rating
On Upwork
Client
András Baneth
Industry
Personal Brand
Year
2026
Duration
4 weeks
The redesign

Personal brand website screens from homepage to podcast

Homepagebaneth.eu
baneth.eu
Homepage page design for András Baneth showing the homepage section
How I Can Helpbaneth.eu
baneth.eu
How I Can Help page design for András Baneth showing the how i can help section
My Projectsbaneth.eu/my-projects
baneth.eu/my-projects
My Projects page design for András Baneth showing the my projects section
Beyond the Bubble Podcastbaneth.eu/beyond-the-bubble
baneth.eu/beyond-the-bubble
Beyond the Bubble Podcast page design for András Baneth showing the beyond the bubble podcast section
Videos & Booksbaneth.eu/books-videos
baneth.eu/books-videos
Videos & Books page design for András Baneth showing the videos & books section
Contactbaneth.eu/contact
baneth.eu/contact
Contact page design for András Baneth showing the contact section
Excellent work, professional, quality output, thanks a lot
András Baneth, Author & TEDx Speaker at baneth.eu
András Baneth
Author & TEDx Speaker · baneth.eu
The story

Why a TEDx speaker needed a website that matched his expertise

András Baneth is a Brussels-based author, two-time TEDx speaker, podcast host, and trainer who works at the intersection of strategic communications, AI, and EU affairs. His previous website was functional but visually dated, a WordPress-era layout with a dark navigation bar, generic blog grid, and no clear hierarchy that guided visitors toward his speaking, advisory, or media work.

András and his brand strategist Sonia had a clear vision: a warm, elegant site with gold accents that positioned him as a senior thought leader rather than just another consultant with a blog. They engaged their own designer to finalize the Figma mockups, then brought us in to build the production site in Webflow.

The scope covered 7+ pages including a homepage with role-based credential chips, a projects portfolio, a podcast archive with YouTube and Spotify embeds, a filterable books and videos collection, an articles section with CMS, and a contact page with a structured inquiry form. Every page needed to be fully editable through Webflow CMS, with 301 redirects preserving SEO equity from the old site.

Platform
Webflow
Design
Figma → Webflow
CMS Items
Articles, Books, Videos, Podcasts
Timeline
Jul–Aug 2026
The challenge

An outdated WordPress site that undermined credibility

WordPress site with a dark, heavy navigation bar and generic blog-style layout that felt dated for a senior thought leader
Performance score of 67 on mobile, slow loading undermined the professional impression
No clear content hierarchy: books, podcast, speaking, and advisory all competing for attention on the same page
Videos & Books page was a flat grid with no filtering by type (testimonials, videos, books, talks)
Contact page was a basic form with no context about what András does or why someone should reach out
Content was not CMS-driven, making updates difficult without developer involvement
Multiple rounds of design feedback required close collaboration between client, brand strategist, and their designer
BEFORE
baneth.eu (old homepage)
András Baneth original baneth.eu (old homepage) before redesign
BEFORE
baneth.eu/videos-books
András Baneth original baneth.eu/videos-books before redesign
BEFORE
baneth.eu/contact-me
András Baneth original baneth.eu/contact-me before redesign
The solution

Figma to Webflow with full CMS architecture

01

Pixel-Perfect Figma Implementation

Translated the finalized Figma designs into production Webflow, matching the warm beige palette with gold typographic accents. Iterated through multiple design feedback rounds with the client, brand strategist, and their designer before development began.
02

Full CMS Architecture

Built Webflow CMS collections for articles, podcast episodes, books, videos, and projects. Each content type has its own template with structured fields so András and his team can publish new content without touching any code.
03

Content-Rich Pages

The Books & Videos page features tabbed filtering across testimonials, videos, books, talks, and a bookshelf. The podcast page includes YouTube embeds with Spotify links and episode search. The My Projects page gives each venture its own row with full descriptions.
04

Performance & SEO Optimization

Boosted mobile performance score from 67 to 95 through image optimization, lazy loading, and clean markup. Implemented 301 redirects for all existing URLs to preserve search equity during the domain migration from the old platform to Webflow.
The results

Performance score 67 to 95 with zero-downtime migration

01
PERFORMANCE

Lighthouse Score 67 → 95

Mobile performance score jumped from 67 to 95 through image optimization, lazy loading, and clean Webflow markup. Accessibility and SEO scores both maintained at 90+.
02
CMS

Fully Editable Content

Every piece of content, articles, podcast episodes, books, videos, project descriptions, and page text, is managed through Webflow CMS. The client and his team can publish without developer involvement.
03
DELIVERY

Design to Live in 4 Weeks

From receiving the final Figma designs to a live production site with domain migration and 301 redirects. Including multiple revision rounds, search functionality, and legal pages.
04
MIGRATION

Zero-Downtime Domain Transfer

Transferred the existing Webflow plan, migrated DNS, and published the new site on baneth.eu with all old URLs properly redirected. No broken links, no downtime.
7+
Pages
95
Performance
4
Weeks
5
CMS Collections
Lighthouse scores measured post-launch, August 2026

Building a personal brand platform that converts visitors to bookings

Personal brand websites for thought leaders need to do more than look good. They need to organize a body of work that spans books, talks, podcasts, advisory services, and media appearances into a coherent narrative that makes a visitor think: this is someone worth booking.

The old site buried all of that behind a generic WordPress blog layout. The new site leads with what András actually does, speaking, training, strategic communications, and his podcast, and gives each activity the visual weight it deserves. Every page is CMS-driven, every URL is preserved, and the whole thing loads in under two seconds on mobile.

Last call

Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

60+
Sites shipped
6 wks
Avg launch time
Lighthouse 95+
Performance floor
Recently shipped
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Tue, August 18

Book a strategy call

30 minutes. No pitch. We audit your site live and walk away with a roadmap.

Tue
18
9:00 AM
30 min · video call
Open
Wed
19
10:30 AM
30 min · video call
Booked
Thu
20
11:00 AM
30 min · video call
Open
Prefer a form?Send us a message
No obligation · NDA-friendlyAvg reply: 1h 42m