Services / Web Design

Web design that converts, not just impresses.

Strategy-first design for marketing teams who need sites that look sharp, load fast, and turn visitors into pipeline.

60+
sites designed
2.4×
avg conversion lift
4–6
weeks to launch
How most sites fall short

Most agency sites are pretty. Few are profitable.

Three ways design without strategy quietly bleeds pipeline.

73%
Pretty, but it doesn’t convert

Award-worthy visuals, zero conversion strategy. Traffic goes up, demos stay flat, and nobody knows why.

Same
Looks like everyone else’s template

Starter themes, stock grids, borrowed layouts. Visitors can’t tell you apart, and neither can Google.

3×
Handoff breaks in dev

Figma files get interpreted, not implemented. Three rounds of “this doesn’t match” later, you ship something nobody’s proud of.

Get a design auditWe'll show you which of these is costing you demos.

Design with intent.

Three reasons marketing teams trust us to design sites that perform, and stay on retainer after launch.

Strategy to design to build pipeline
01
Strategy-first process

Design starts with strategy, not a mood board.

Conversion goals, user journeys, and content hierarchy come before a single pixel. Your site earns attention, it doesn’t just request it.

02
Conversion-led layouts

Every pixel earns its place.

Heat-mapped scroll patterns, F-pattern reading, and CTA placement backed by data, not gut feel.

03
Design-to-dev parity

What you approve is what goes live.

Figma or AI-assisted design. Pixel-perfect, component-based, CMS-ready — no interpretation in dev.

See our work

From brief to launch day.

Predictable timelines, no surprises, and a design team that ships production-ready code.

01
Discovery
Goals, audit, IA.
02
Strategy
Journeys, content, structure.
03
Design
High-fi, mobile-first.
04
Build
Dev components + CMS.
05
QA
Cross-device, CWV, a11y.
06
Launch
Deploy, monitor, iterate.

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
We start with a strategy sprint auditing your current site, mapping competitors, and locking the message. Then we move into wireframes, then high-fidelity design in Figma, with weekly working sessions. You’ll see real layouts in week two, not month two.
Custom. Every component is designed for your brand and content, no recycled blocks. We do borrow from a library of conversion patterns we know work, but the visual system, type, motion, and layout are built specifically for you.
Usually one of three things: weak above-the-fold message (visitors don’t know what you do in three seconds), buried or generic CTAs, or a design that looks credible to you but not to your buyer. We audit all three in the strategy sprint and fix the highest-leverage issues first.
We match the platform to the project. For marketing sites that need fast iteration, we use modern visual builders like Webflow. For product surfaces, custom portals, or teams with existing infrastructure, we work in Next.js, Astro, or your current framework. Either way, the marketing team owns the CMS and ships changes without filing an engineering ticket.
Yes. HubSpot, Salesforce, Segment, GA4, PostHog, custom webhooks, we wire the tooling so leads, events, and attribution flow correctly from day one.
Lighthouse 95+ is our floor. We optimize images, fonts, third-party scripts, and run performance budgets in CI. We also bake in technical SEO from the start: schema markup, canonical structure, crawl-friendly IA, and clean heading hierarchy. Speed and search visibility are design constraints, not afterthoughts.
We crawl the existing site, map every URL, export content into a structured schema, and rebuild the design system on the new platform. A parallel staging environment runs until cutover. 301 redirects, sitemaps, and metadata are preserved end-to-end. We’ve run 80+ migrations with zero traffic drops.
No. Redirect mapping, metadata preservation, and a pre-launch crawl audit are non-negotiable parts of every migration. We also monitor search console and analytics for two weeks post-launch and patch anything that drifts.
Yes. We architect CMS structures, URL schemas, and component systems from day one to support growth. Whether you’re going from 20 pages to 2,000 or launching into three languages, the foundation handles it without re-platforming. Largest site we shipped this year: 4,300 pages across 6 locales.
Technical SEO is foundational: schema, canonical structure, internal linking, content architecture. None of it changes how the site looks. We build the information architecture so search engines and humans both find what they need.
Answer Engine Optimization is its own practice now. We structure content for citation, build authoritative entity pages, and instrument prompts to track when ChatGPT, Perplexity, and Google AI Overview mention you. Most clients see citations within 60 days.
Technical SEO gains (crawlability, canonicals, page speed) are immediate. Content-driven rankings take 60-90 days to materialize depending on your domain authority and competition. We set realistic targets in kickoff, track weekly, and report on pipeline-relevant queries, not vanity impressions.
Marketing site rebuilds: 6–10 weeks. Migration only: 3–4 weeks. SEO + content programs: ongoing. We share a dated milestone plan in week one so you always know what’s next.
Project-based for design + build, retainer for ongoing SEO + optimization. Most marketing site engagements land between $5k–$30k. We’ll scope and quote in the first call, no mystery line items.
A senior designer, senior developer, and a strategy lead, the same three people from kickoff to launch. No account managers, no handoffs to junior staff. The people who pitch the work do the work.