Case study · SAAS

SaaS Landing Page Redesign & Webflow Development

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

100
SEO Score
Optimized for search
90+
Accessibility Score
Improved site visibility
Client
Comment Compass
Industry
SAAS
Year
2026
Duration
8 weeks
Slobodan Gajic
Slobodan GajicCEO
The screens

Every Section Built for Conversion

Herohttps://commentcompass.com/
https://commentcompass.com/
Hero page design for Comment Compass showing the hero section
Pricinghttps://commentcompass.com/
https://commentcompass.com/
Pricing page design for Comment Compass showing the pricing section
Case Studieshttps://commentcompass.com/
https://commentcompass.com/
Case Studies page design for Comment Compass showing the case studies section
Testimonialshttps://commentcompass.com/
https://commentcompass.com/
Testimonials page design for Comment Compass showing the testimonials section
Stepshttps://commentcompass.com/
https://commentcompass.com/
Steps page design for Comment Compass showing the steps section
Responsivehttps://commentcompass.com/
https://commentcompass.com/
Responsive page design for Comment Compass showing the responsive section
Problem/Solutionhttps://commentcompass.com/
https://commentcompass.com/
Problem/Solution page design for Comment Compass showing the problem/solution section
Calculatorhttps://commentcompass.com/
https://commentcompass.com/
Calculator page design for Comment Compass showing the calculator section
Pre-footerhttps://commentcompass.com/
https://commentcompass.com/
Pre-footer page design for Comment Compass showing the pre-footer section
Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.
Jonathan Aaronson, VP of Digital at Comment Compass
Jonathan Aaronson
VP of Digital · Comment Compass
The story

From Placeholder to High-Converting Landing Page

This project involved redesigning and developing a SaaS landing page that was underperforming in terms of clarity, engagement, and conversions. While the product itself was solid, the existing landing page failed to communicate its value effectively or build enough trust with potential users.

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

Industry
SAAS
Scope
Design, Development, SEO, AEO, Content, Animations
Stack
Figma, Webflow + Client-First
The challenge

Why the Original Landing Page Failed

Unclear messaging: The value proposition wasn’t immediately obvious
Weak visual hierarchy: Important information was getting lost
Lack of social proof: No strong trust signals (testimonials, case studies)
Low engagement: Static layout with no interaction or flow
Outdated design: Didn’t reflect a premium SaaS product
Performance gaps: Room for improvement in loading speed and responsiveness
BEFORE
Comment Compass
Comment Compass original comment compass before redesign
The solution

UX Strategy, Conversion Optimization, and Webflow Build

01

Messaging & Structure

• Problem → Solution → Benefits → Proof → Call to Action • Simplified and clarified key sections • Focused on communicating value quickly and effectively
02

UI/UX Redesign

• Clean, modern, and premium aesthetic • Strong visual hierarchy and spacing • Consistent design system across sections • Better readability and content scanning •
03

Conversion Optimization

• Introduced testimonials and case studies • Added clear and repeated CTAs • Reduced friction in the user journey • Structured content to guide decision-making
04

Interactive Elements

• Custom pricing/calculator tool • Testimonial carousel • Case studies section with real outcomes •
The results

Key Features and Performance Wins

01
Redesign

Page redesign

Complete landing page redesign
02
UI system

Figma → Webflow

Custom UI system (Figma → Webflow)
03
Case studies

Integration

Testimonials and case studies integration
04
calculator

Pricing Calculator

Interactive pricing calculator
2 Weeks
Design
100
SEO Score
1 Week
Development
90+
Accessibility Score
Metrics at the launch of the website

What a Focused SaaS Redesign Delivers

A high-performing SaaS landing page isn’t just about design, it’s about how clearly you communicate value and guide users toward action.

By combining strategic messaging, strong UI/UX, and thoughtful interactions, the final result is not just visually better, but significantly more effective as a conversion tool.

Related services

Web DesignWebflow DevelopmentSEO & AEOSaaS Website DesignB2B Web Design Guide
Keep reading

More client results and case studies.

All case studies
Rise Property logo
Rise Property
Real Estate
Full-Stack Real Estate Platform with Admin Portal and CRM Integration
40+
Listings Live
4
Core Pages
Next.js
2026
Ambiorix Center logo
Ambiorix Center
Hospitality & Events
From Outdated Squarespace to a Refined Webflow Experience
94
Performance
100
SEO Score
Webflow Development
2026
Last call

Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

60+
Sites shipped
6 wks
Avg launch time
Lighthouse 95+
Performance floor
Recently shipped
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Fri, August 7

Book a strategy call

30 minutes. No pitch. We audit your site live and walk away with a roadmap.

Fri
07
9:00 AM
30 min · video call
Open
Mon
10
10:30 AM
30 min · video call
Booked
Tue
11
11:00 AM
30 min · video call
Open
Prefer a form?Send us a message
No obligation · NDA-friendlyAvg reply: 1h 42m