2M Web Studio
Case study · SAAS

SaaS Landing Page Redesign & Webflow Development

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

COMMENT COMPASShttps://commentcompass.com/
100
SEO Score
Optimized for search
90+
Accessibility Score
Improved site visibility
Client
Comment Compass
Industry
SAAS
Year
2026
Duration
8 weeks
Slobodan Gajic
Slobodan GajicCEO
The screens

SaaS Website Redesign: Every Section Built for Conversion

Herohttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Hero page — web design case study
Pricinghttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Pricing page — web design case study
Case Studieshttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Case Studies page — web design case study
Testimonialshttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Testimonials page — web design case study
Stepshttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Steps page — web design case study
Responsivehttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Responsive page — web design case study
Problem/Solutionhttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Problem/Solution page — web design case study
Calculatorhttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Calculator page — web design case study
Pre-footerhttps://commentcompass.com/
https://commentcompass.com/
Comment Compass Pre-footer page — web design case study
Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.
Jonathan Aaronson, VP of Digital at Comment Compass
Jonathan Aaronson
VP of Digital · Comment Compass
The story

SaaS Landing Page Redesign: From Placeholder to High-Converting

This project involved redesigning and developing a SaaS landing page that was underperforming in terms of clarity, engagement, and conversions. While the product itself was solid, the existing landing page failed to communicate its value effectively or build enough trust with potential users.

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

Industry
SAAS
Scope
Design, Development, SEO, AEO, Content, Animations
Stack
Figma, Webflow + Client-First
The challenge

SaaS Website Problems: Why the Original Landing Page Failed

Unclear messaging: The value proposition wasn’t immediately obvious
Weak visual hierarchy: Important information was getting lost
Lack of social proof: No strong trust signals (testimonials, case studies)
Low engagement: Static layout with no interaction or flow
Outdated design: Didn’t reflect a premium SaaS product
Performance gaps: Room for improvement in loading speed and responsiveness
BEFORE
Comment Compass
Comment Compass previous website — Comment Compass
The solution

SaaS UX Strategy, Conversion Optimization, and Webflow Development

01

Messaging & Structure

• Problem → Solution → Benefits → Proof → Call to Action • Simplified and clarified key sections • Focused on communicating value quickly and effectively
02

UI/UX Redesign

• Clean, modern, and premium aesthetic • Strong visual hierarchy and spacing • Consistent design system across sections • Better readability and content scanning •
03

Conversion Optimization

• Introduced testimonials and case studies • Added clear and repeated CTAs • Reduced friction in the user journey • Structured content to guide decision-making
04

Interactive Elements

• Custom pricing/calculator tool • Testimonial carousel • Case studies section with real outcomes •
The results

SaaS Landing Page Results: Key Features Delivered

01
Redesign

Page redesign

Complete landing page redesign
02
UI system

Figma → Webflow

Custom UI system (Figma → Webflow)
03
Case studies

Integration

Testimonials and case studies integration
04
calculator

Pricing Calculator

Interactive pricing calculator
2 Weeks
Design
100
SEO Score
1 Week
Development
90+
Accessibility Score
Metrics at the launch of the website

SaaS Landing Page Redesign Takeaway

A high-performing SaaS landing page isn’t just about design, it’s about how clearly you communicate value and guide users toward action.

By combining strategic messaging, strong UI/UX, and thoughtful interactions, the final result is not just visually better, but significantly more effective as a conversion tool.

Related services

Web DesignWebflow DevelopmentSEO & AEOSaaS Website DesignB2B Web Design Guide
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Last call

Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

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Lighthouse 95+
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Slobodan
Slobodan
Founder · Reply in < 1h
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