2M Web Studio
Case study · SAAS

SaaS Landing Page Redesign & Webflow Development

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

COMMENT COMPASShttps://commentcompass.com/
100
SEO Score
Optimized for search
90+
Accessibility Score
Improved site visibility
Client
Comment Compass
Industry
SAAS
Year
2026
Duration
8 weeks
The screens

Every section, redesigned with intent

Herohttps://commentcompass.com/
https://commentcompass.com/
Hero
Pricinghttps://commentcompass.com/
https://commentcompass.com/
Pricing
Case Studieshttps://commentcompass.com/
https://commentcompass.com/
Case Studies
Testimonialshttps://commentcompass.com/
https://commentcompass.com/
Testimonials
Stepshttps://commentcompass.com/
https://commentcompass.com/
Steps
Responsivehttps://commentcompass.com/
https://commentcompass.com/
Responsive
Problem/Solutionhttps://commentcompass.com/
https://commentcompass.com/
Problem/Solution
Calculatorhttps://commentcompass.com/
https://commentcompass.com/
Calculator
Pre-footerhttps://commentcompass.com/
https://commentcompass.com/
Pre-footer
Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.
Jonathan Aaronson
Jonathan Aaronson
VP of Digital · Comment Compass
The story

Moving from old, placeholder website to a converting beast

This project involved redesigning and developing a SaaS landing page that was underperforming in terms of clarity, engagement, and conversions. While the product itself was solid, the existing landing page failed to communicate its value effectively or build enough trust with potential users.

The goal was to transform the page into a modern, high-converting experience that clearly communicates the product’s benefits and guides users toward action.

Industry
SAAS
Scope
Design, Development, SEO, AEO, Content, Animations
Stack
Figma, Webflow + Client-First
The challenge

The original landing page had several key issues:

Unclear messaging: The value proposition wasn’t immediately obvious
Weak visual hierarchy: Important information was getting lost
Lack of social proof: No strong trust signals (testimonials, case studies)
Low engagement: Static layout with no interaction or flow
Outdated design: Didn’t reflect a premium SaaS product
Performance gaps: Room for improvement in loading speed and responsiveness
BEFORE
Comment Compass
Comment Compass
The solution

UX strategy, conversion optimization, and modern UI design

01
Messaging & Structure
• Problem → Solution → Benefits → Proof → Call to Action • Simplified and clarified key sections • Focused on communicating value quickly and effectively
02
UI/UX Redesign
• Clean, modern, and premium aesthetic • Strong visual hierarchy and spacing • Consistent design system across sections • Better readability and content scanning •
03
Conversion Optimization
• Introduced testimonials and case studies • Added clear and repeated CTAs • Reduced friction in the user journey • Structured content to guide decision-making
04
Interactive Elements
• Custom pricing/calculator tool • Testimonial carousel • Case studies section with real outcomes •
The results

Key Features Delivered

01
Redesign
Page redesign
Complete landing page redesign
02
UI system
Figma → Webflow
Custom UI system (Figma → Webflow)
03
Case studies
Integration
Testimonials and case studies integration
04
calculator
Pricing Calculator
Interactive pricing calculator
2 Weeks
Design
100
SEO Score
1 Week
Development
90+
Accessibility Score
Metrics at the launch of the website

Takeaway

A high-performing SaaS landing page isn’t just about design, it’s about how clearly you communicate value and guide users toward action.

By combining strategic messaging, strong UI/UX, and thoughtful interactions, the final result is not just visually better, but significantly more effective as a conversion tool.

Keep reading

More work, same playbook.

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Last call

Your next site
ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

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6 wks
Avg launch time
Lighthouse 95+
Performance floor
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Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Mon, June 15

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30 min · video call
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