commentcompass.com
Comment Compass SaaS website redesign by 2M Web Studio
+187%
demo inquiries
CommentCompass · 90 days

SaaS website design that turns traffic into booked demos.

Strategy, design and a build your marketing team can run without developers. Live in 8 weeks.

4.9/5 from 60+ SaaS teams
Trusted by SaaS teams at
Seerlabs
CommentCompass
Set Studio
Baneth
Ambiorix

Your SaaS site gets traffic. It just doesn't book demos.

99.7%
of visitors leave without booking

They can't tell what you do, who it's for, or why now in five seconds. That's a messaging problem, not a design problem.

3 wks
to ship one landing page

Every change is a dev ticket. Marketing waits, campaigns slip, and the site falls behind the product.

0
mentions in AI answers

Buyers ask ChatGPT and Google's AI Overviews first. If your pages aren't built to be cited, you're invisible.

Get an auditWe'll show you which of these is hurting your site most.

One team. One site that sells.

Everything a SaaS site needs to convert, done by the same people from first call to launch.

2M Web Studio team — the same people on your SaaS project from kickoff to launch
The people on your project
On your kickoff call. Still there at launch.
No handoffs
01

Positioning & messaging

We interview your customers and write the copy, so visitors get it in five seconds.

02

Conversion-first design

Every page has one job and one next step. Proof sits where doubt shows up.

03

Development your team owns

A component system marketing can use to ship new pages in hours, not sprints.

04

SEO & AEO built in

Structured for Google and for AI answers, so buyers find you before they find a competitor.

See our work

SaaS website results: demos booked, not awards won.

Anyone can ship a pretty site. We track demo-booked rate, MQL→SQL conversion, organic traffic, and core web vitals and report on them every month.

+0%
Avg. demo-booked rate lift
first 90 days post-launch
0.0×
Organic traffic, 6mo
vs. pre-engagement baseline
0
SaaS marketing sites shipped
Series A through C
0
Avg. mobile PageSpeed
across every page we ship
Featured case study
“Partnering with 2M Web unlocked velocity we didn't think was possible. Sharp design instincts, deep technical expertise, and the ability to ship under pressure made them an indispensable extension of our team.”
Jonathan Aaronson
Jonathan Aaronson
VP of Digital, Comment Compass
Read the full case study
Project results
SEO Score
100 / 100
Accessibility
90+
Design phase
2 weeks
Dev phase
1 week
Total delivered
8 weeks
Scope
Design, Dev, SEO, AEO, Content

Eight weeks from kickoff to launch.

WEEKS 1–2

Strategy

Customer interviews, positioning, sitemap and copy. You sign off on the message before any pixels.

WEEKS 3–5

Design

Key pages designed around one conversion goal each. Weekly reviews, no surprise reveals.

WEEKS 6–8

Build & launch

Dev build, SEO migration, analytics and team training. Then we measure demos, not traffic.

Kickoff can start within two weeks of our first call.

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
Most of our SaaS marketing site engagements land between $5,000 and $30,000 depending on scope. A focused 5-page site with CMS is on the lower end. A full redesign with programmatic SEO pages, CRO instrumentation, and integration work sits higher. We scope and quote on the first call.
Eight weeks from kickoff to launch. Two weeks of discovery and funnel teardown, three weeks of design, three weeks of build. After launch, most clients stay on a monthly retainer for A/B testing and SEO content.
SaaS websites are conversion systems, not brochures. You need someone who understands demo funnels, self-serve vs. sales-led flows, freemium pricing pages, integration directories, and how to structure content for both Google and AI search engines. A generalist agency will make it look nice. A SaaS-focused agency will make it convert.
We pick the stack that fits the project. For marketing sites where your team needs to ship pages fast, we use platforms with visual CMS editors. For product surfaces or complex integrations, we build in React frameworks. Either way, the marketing team owns the content layer and ships changes without engineering tickets. We build with sub-1s load times and Lighthouse 95+ scores.
Our average client sees a 187% increase in demo bookings within 90 days of launch. We also track MQL-to-SQL conversion, organic traffic growth, and core web vitals. We report on pipeline impact monthly, not vanity metrics.
AEO is about getting your SaaS product cited in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. We build the integration pages, comparison pages, and structured content that AI engines reference when answering buyer queries about your category.
Last call

Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

60+
Sites shipped
6 wks
Avg launch time
Lighthouse 95+
Performance floor
Recently shipped
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambiorix
Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Mon, October 12

Book a strategy call

30 minutes. No pitch. We audit your site live and walk away with a roadmap.

Mon
12
9:00 AM
30 min · video call
Open
Tue
13
10:30 AM
30 min · video call
Booked
Wed
14
11:00 AM
30 min · video call
Open
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