2M Web Studio
northwind.io · pipeline
Demo booked
+187%
MQL → SQL
31%
ARR pipeline
$4.1M
Demo bookings · 90d
● after redesign
Redesign live
Live audit · /pricing
LCP1.2s
CLS0.02
Convert+24%
Solutions / SaaS

SaaS website design that turns traffic into demos.

We design and build high-converting websites for B2B SaaS companies optimized for SEO, speed, and pipeline growth.

See SaaS case studies
30-min call. No deck. We tear down your funnel and tell you what to fix first.
Trusted by SaaS
teams shipping growth
Northwind
CommentCompass
stride
Halcyon
FIELD&CO
/parable
Six conversations we keep having

The six things quietly breaking your demo pipeline.

We've shipped 12 SaaS marketing sites. The pattern is always the same, six pains in some combination, and the fix is rarely the one in the brief. If three of these feel familiar, you're our kind of client.

Visitors land on your site and 99.7% leave without booking.

12,480
visitors
38
booked
99.70% leave

Your hero, your pricing, your CTAs, all built on hunches. Nobody on the team can tell you why prospects bounce.

Organic traffic is flat. Or worse, AI Overviews ate it.

You're invisible to ChatGPT, Perplexity, and Google's answer box. Competitors are getting cited; you're getting scraped.

Marketing can't ship a landing page without filing an eng ticket.

Every hero copy change, every campaign LP, every test it sits behind a 14-day PR queue while your launch slips.

northwind.io · search
"Does it integrate with Salesforce?"NO RESULTS
"What's the pricing for 200 seats?"NO RESULTS
"How does SOC 2 audit work?"NO RESULTS
"What's the migration path from Hubspot?"NO RESULTS
"Can I export my data?"NO RESULTS
Just send them the deck again

Your AEs are still PDF-pitching the answers your site should be giving.

Integrations, security, pricing tiers, migration paths the questions every prospect asks aren't on the site at all.

The platform that scales with your team
Book a personalized 30-minute demo →
Features
Pricing
Customers
Docs
Login
Get demo
Lighthouse mobile
34

Mobile feels like an afterthought. Because it was.

63% of your traffic is mobile. Your Lighthouse score is 34, your CTAs run off the screen, and your pricing table doesn't even load.

/admin · pages · homepage
hero_headline_v3_FINAL_use_this
OK
hero_subhead_DO_NOT_TOUCH
BROKEN
cta_button_v2
OK
logo_strip_old_(deprecated?)
BROKEN
section_id_3819
OK
Last edit broke 3 pages. Marketing afraid to touch it.

Every CMS edit is a roll of the dice, will the homepage break this time?

Tangled field names, dependencies nobody documented, the developer who built it left two years ago. Marketing's afraid to touch it.

The system we build for SaaS

Four layers that turn your site into a pipeline machine.

We don't redesign websites. We build conversion systems with four working parts: a site, a search engine, an experimentation loop, and a CMS your team can actually own.

01The marketing site

A site that works as your best AE 24/7.

We rewire the homepage, product pages, pricing, and customer stories into a single conversion engine built around the 5 questions every prospect asks before they'll book a demo.

  • Hero, product, pricing, customers, integrations strategically rewritten and redesigned
  • Built in Webflow with sub-1s load times and a Lighthouse 95+ score
  • Demo + signup flows instrumented from page-1 click to closed-won
northwind.io
ProductSolutionsPricingCustomersBook demo
The platform finance teams
actually want to use.
Close the books in 3 days, not 3 weeks. Built for series-B SaaS finance teams.
Book a demo →
See pricing
NORTHWINDLumen*strideFIELD&CO
Demo CVR · last 30d
+187%
vs. previous site
02Search + AEO

Be the answer in Google AND ChatGPT.

Programmatic SEO + answer-engine optimization for the 50+ buyer queries you should own. We build the integration pages, comparison pages, and glossary entries AI engines cite.

  • Topic + cluster strategy targeting buyer-intent + AI-cited queries
  • Programmatic pages: integrations, comparisons, use-cases, glossary
  • Schema, internal linking, and llms.txt, the things AI crawlers actually read
/integrations/salesforce
200
/compare/hubspot-vs-northwind
200
/use-cases/series-b-finance
200
/glossary/asc-606
200
/templates/board-deck-finance
200
Cited in AI Overview
"best close-the-books software for series B"
03Conversion experimentation

Stop guessing. Start testing.

We instrument the funnel, run live A/B tests on hero, pricing, and CTA, and ship the winners. Most clients see a CVR lift in the first 6 weeks.

  • Heatmaps + session replay + funnel analytics setup
  • Test backlog of 12+ hypotheses ranked by ICE score
  • Monthly experiment review with shipped winners + next test queue
A
"Save 40 hours per close"
CVR2.1%
B
Winner
"Close the books in 3 days"
CVR5.8%
+176% lift
04Component CMS

Marketing ships pages without filing tickets.

A Webflow component library + CMS designed for the way your marketing team actually works: campaigns, ABM pages, and copy tests go live in hours, not sprints.

  • 12+ branded components: hero, pricing, comparison, testimonial, CTA
  • Marketing-friendly CMS structure with editable copy + design lock
  • Loom walkthroughs + a 1-page playbook for shipping new pages
Hero · split
Hero · centered
Logo strip
Feature grid · 3
Pricing tiers
Testimonial
FAQ · accordion
CTA banner
Drop here
Receipts, not promises

Demos booked, not awards won.

Anyone can ship a pretty site. We track demo-booked rate, MQL → SQL conversion, organic traffic, and core web vitals and report on them every month.

+0%
Avg. demo-booked rate lift
first 90 days post-launch
0.0×
Organic traffic, 6mo
vs. pre-engagement baseline
0
SaaS marketing sites shipped
Series A through C
0
Avg. mobile PageSpeed
across every page we ship
Featured case study
"Demo bookings tripled in 90 days. The team finally stopped fighting the website."
RM
Rachel Markham
VP Marketing, Northwind · series-B finance SaaS

Northwind came to us 18 months post-Series B with a beautiful site that wasn't converting. We rewrote the funnel, shipped 24 programmatic SEO pages, and instrumented every step. Demos tripled, MQL → SQL went from 14% to 31%, and the marketing team now ships ABM landing pages without an engineering ticket.

Read the full case study
90-day results
Demo bookings
38/mo
109/mo
+187%
MQL → SQL
14%
31%
+17pt
Organic sessions
9.2k/mo
38.6k/mo
+319%
PageSpeed (mobile)
42
97
+55
Time to ship LP
12 days
1 day
−92%
From kickoff to compound growth

Eight weeks from kickoff to your first booked demo.

Two weeks of discovery. Three weeks of design. Three weeks of build. Then a monthly retainer where we test, ship, and grow.

01
Discover
Week 1–2

Funnel teardown.

We instrument your site, audit the funnel, interview your top 3 AEs, and pull the 6 questions every prospect asks before booking.

  • Funnel + tech audit
  • ICP interviews
  • Test backlog (12+ hypotheses)
02
Design
Week 3–5

Strategy → wireframes → final design.

Strategic page-by-page wireframes signed off in week 3. Pixel-perfect Figma in week 5. No surprises in build.

  • Site map + IA
  • Hi-fi Figma file
  • Component library spec
03
Build
Week 6–8

Webflow build, instrumented.

Production-grade Webflow build with sub-1s load, schema markup, llms.txt, GA4, and a CMS your marketing team can ship from on day one.

  • Webflow build + CMS
  • Analytics + experiment infra
  • Loom walkthroughs
04
Grow
Month 3+

Test, ship, iterate.

Monthly CRO retainer: we ship experiments, write programmatic SEO pages, and report on demo CVR + pipeline. You compound the wins.

  • 2–4 tests shipped/mo
  • AEO + SEO content
  • Monthly pipeline report

Loved by teams shipping at speed

From Series A to Fortune 500, see what happens when your website finally works as hard as your team.

Northwind

Partnering with 2M Web unlocked velocity we didn’t think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.

Rob Alfano
VP of Digital, Northwind
$4.2M
pipeline in 6 months
Marcus Hale
CMO, Beacon Analytics

“We went from invisible on AI search to cited in answers and demos doubled the same quarter. Pipeline impact was immediate.”

Beacon Analytics
Priya Shah
VP Growth, Lattice Labs

“Migration done in three weeks. Zero traffic drop, faster site, and marketing finally owns the CMS without a developer in the loop.”

Lattice Labs
Lena Voss
Product Lead, Cohere Tools

“They shipped our AI copilot in six weeks. It’s now the top driver of activation and our team learned a lot in the process.”

Cohere Tools
4.9/5
Average client rating across 60+ projects shipped and the long tail of teams still on retainer.
g2 * clutch * upwork
FAQ

Questions, honestly answered.

Most agencies dodge the hard ones. We don't. Here's exactly how we work, what it costs, and what you can expect.
Still curious?
Ask us anything. We reply in under four hours during business days.
Most of our SaaS marketing site engagements land between $5,000 and $30,000 depending on scope. A focused 5-page site with CMS is on the lower end. A full redesign with programmatic SEO pages, CRO instrumentation, and integration work sits higher. We scope and quote on the first call.
Eight weeks from kickoff to launch. Two weeks of discovery and funnel teardown, three weeks of design, three weeks of build. After launch, most clients stay on a monthly retainer for A/B testing and SEO content.
SaaS websites are conversion systems, not brochures. You need someone who understands demo funnels, self-serve vs. sales-led flows, freemium pricing pages, integration directories, and how to structure content for both Google and AI search engines. A generalist agency will make it look nice. A SaaS-focused agency will make it convert.
We pick the stack that fits the project. For marketing sites where your team needs to ship pages fast, we use platforms with visual CMS editors. For product surfaces or complex integrations, we build in React frameworks. Either way, the marketing team owns the content layer and ships changes without engineering tickets. We build with sub-1s load times and Lighthouse 95+ scores.
Our average client sees a 187% increase in demo bookings within 90 days of launch. We also track MQL-to-SQL conversion, organic traffic growth, and core web vitals. We report on pipeline impact monthly, not vanity metrics.
AEO is about getting your SaaS product cited in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. We build the integration pages, comparison pages, and structured content that AI engines reference when answering buyer queries about your category.
Last call

Your next site ships in six weeks.

Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

60+
Sites shipped
6 wks
Avg launch time
Lighthouse 95+
Performance floor
Recently shipped
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambriorix
Seerlabs
OSD
CommentCompass
Set Studio
Viscenta Capital
Ambriorix
Slobodan
Slobodan
Founder · Reply in < 1h
2 spots available · Mon, July 13

Book a strategy call

30 minutes. No pitch. We audit your site live and walk away with a roadmap.

Mon
13
9:00 AM
30 min · video call
Open
Tue
14
10:30 AM
30 min · video call
Booked
Wed
15
11:00 AM
30 min · video call
Open
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