Case study · Hospitality & Events

From Outdated Squarespace to a Refined Webflow Experience

Ambiorix Center needed a website that matched the elegance of their Brussels event space. We replaced their outdated Squarespace site with a modern, template-based Webflow build - professional, fast, and easy to manage.

AMBIORIX CENTERambiorixcenter.eu
94
Performance
Up from 78
100
SEO Score
Up from 91
8
Pages
Events, Podcast, EPSO & more
Client
Ambiorix Center
Industry
Hospitality & Events
Year
2026
Duration
5 weeks
Slobodan Gajic
Slobodan GajicCEO
The new site

The new Ambiorix Center website

Homeambiorixcenter.eu
ambiorixcenter.eu
Home page design for Ambiorix Center showing the home section
Meetingsambiorixcenter.eu/meetings
ambiorixcenter.eu/meetings
Meetings page design for Ambiorix Center showing the meetings section
Podcast & Video Studioambiorixcenter.eu/podcast-studio
ambiorixcenter.eu/podcast-studio
Podcast & Video Studio page design for Ambiorix Center showing the podcast & video studio section
Eventsambiorixcenter.eu/events
ambiorixcenter.eu/events
Events page design for Ambiorix Center showing the events section
Cateringambiorixcenter.eu/events
ambiorixcenter.eu/events
Catering page design for Ambiorix Center showing the catering section
EPSO Examsambiorixcenter.eu/epso-exams
ambiorixcenter.eu/epso-exams
EPSO Exams page design for Ambiorix Center showing the epso exams section
Why Usambiorixcenter.eu/why-us
ambiorixcenter.eu/why-us
Why Us page design for Ambiorix Center showing the why us section
The story

An elegant Brussels venue that needed a digital refresh

Ambiorix Center is a premium event space and podcast studio in the heart of Brussels' EU district. They host everything from EU policy roundtables and board meetings to podcast recordings and exclusive dinners - all in a beautifully restored building facing one of Brussels' most iconic parks.

The problem was their website. Built on Squarespace years ago, it had already been through one failed redesign attempt that dragged on for nearly a year. The site looked dated, loaded slowly, and didn't communicate the quality of the space. Photos were outdated, navigation was confusing, and there was no CMS for managing content like blog posts or service pages.

Andras, the owner, was clear about what he wanted: something modern, elegant, and fast - built on Webflow using a quality template, not a full custom design. Speed mattered, but quality came first.

INDUSTRY
Hospitality & Events
SCOPE
Redesign, Webflow Dev, CMS, SEO
STACK
Webflow (Cozone template)
LOCATION
Brussels, Belgium
The challenge

Why the old Squarespace site wasn't working

Outdated Squarespace site with poor visual quality and slow load times
Previous redesign attempt failed after nearly a year of back-and-forth
No CMS system - couldn't update photos, blog, or service pages easily
Navigation was cluttered and confusing for visitors
Podcast studio and event spaces weren't prominently featured
Missing key pages: dedicated meetings, workshops, EPSO exams, and catering sections
No contact form categorization - couldn't route inquiries by service type
Email addresses exposed to spam bots in the footer
Google Maps embed was poorly configured
No Google Analytics or conversion tracking in place
BEFORE
Old Squarespace site
Ambiorix Center original old squarespace site before redesign
The solution

Template-based Webflow redesign with full CMS

01

Template Selection & Customization

We evaluated multiple Webflow templates and selected Cozone - a clean, professional workspace template. We customized it extensively to match Ambiorix Center's brand: dark nav bar, elegant typography, orange accents, and full-bleed photography that showcases the space.
02

Content Architecture

We restructured the site into clear service pages: Events (with catering), Meetings & Workshops, Podcast & Video Studio, EPSO Exams, plus Why Us, Gallery, Pricing, Blog, and Contact. Each page speaks directly to its audience with focused messaging and relevant imagery.
03

CMS & Operational Features

Built a full CMS for blog content and made all text editable by the team. Added categorized contact forms (Event, Podcast Studio, EPSO Exam), spam-protected email, properly configured Google Maps, and integrated Google Analytics for tracking.
04

Performance & SEO

Optimized all images, improved page load speed from 78 to 94, achieved a perfect 100 SEO score (up from 91), and set up 301 redirects from the old Squarespace URLs to preserve search equity during the migration.
The results

Measurable improvements at launch

01
PERFORMANCE

Page Speed 78 → 94

Optimized images and clean Webflow build brought the performance score from orange to green.
02
SEO

SEO Score 91 → 100

Proper meta tags, structured content, semantic headings, and 301 redirects from the old site.
03
BEST PRACTICES

Best Practices 81 → 100

Fixed all security and best practice issues including HTTPS, spam protection, and proper link handling.
04
CONTENT

8 Dedicated Pages

From a cluttered single-page feel to 8 focused pages - each tailored to a specific service and audience.
5 Weeks
Delivery
94
Performance
100
SEO Score
8
Pages Built
Google Lighthouse scores at launch, May 2026

Template done right beats custom done wrong

Not every project needs a full custom design. Ambiorix Center needed speed, quality, and a site their team could manage - and a well-chosen Webflow template delivered exactly that.

The key was treating the template as a starting point, not a finished product. Extensive customization, proper content architecture, and attention to performance turned a generic workspace template into a site that genuinely reflects the elegance of the space.

Related services

Webflow DevelopmentWeb DesignWebsite Redesign SEO
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Last call

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Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.

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Slobodan
Slobodan
Founder · Reply in < 1h
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