design
Web Design
Strategy-first design for sites that look sharp, load fast, and turn visitors into pipeline.
webflow
Webflow Development
Production-grade Webflow sites with clean CMS structure, fast pages, and components marketing can actually own.
seo
SEO & AEO
Technical SEO, content systems, and answer-engine optimization that turn traffic into pipeline.
migrate
Webflow & CMS Migration
Migrate from Wix, WordPress, or legacy stacks to Webflow without losing SEO or sleep.
Case study · B2B SaaS
Pipeline that pays for itself.
We rebuilt the Northwind marketing site from a stalled WordPress build into a Webflow site that ships fast, ranks for AI search, and turns visitors into qualified meetings.
NORTHWINDnorthwind.io
+318%
Qualified pipeline in Q1
vs. previous quarter
5.2×
Faster page loads
Lighthouse 98 (was 41)
Client
Northwind
Industry
B2B SaaS
Year
2024
Duration
8 weeks
The screens
Every page, reimagined.
Homepagenorthwind.io
northwind.io
NORTHWIND
PlatformPricingCustomersBlog
Get started
Logistics intelligence
Ship smarter with real-time visibility
Northwind connects your carriers, warehouses, and data into one platform so nothing falls through.
Start free trial
Watch demo
MaerskFedExDHLFlexportUPS
Route optimisation
AI-powered routing cuts transit time
Live tracking
Real-time GPS across all carriers
Analytics
Dashboard insights for every shipment
Pricingnorthwind.io/pricing
northwind.io/pricing
Pricing
Simple, transparent pricing
Start free. Scale when you're ready.
Starter
$49/mo
• 5 carriers
• Basic tracking
• Email support
Start free
Growth
$149/mo
• 25 carriers
• Live tracking
• Priority support
• API access
Start free trial
Enterprise
Custom
• Unlimited carriers
• Dedicated CSM
• SLA guarantee
• SSO + SCIM
Talk to sales
Customer storynorthwind.io/customers/beacon
northwind.io/customers/beacon
Customer story
How Beacon cut delivery times by 40% with Northwind
Beacon Analytics struggled with multi-carrier visibility. After switching to Northwind, they reduced transit times and improved on-time delivery rates across 12 regions.
40%
Faster delivery
99.2%
On-time rate
3×
Carrier utilisation
“Northwind gave us the visibility we'd been asking for. It just works.”
Sarah Chen, VP Ops · Beacon Analytics
Product · Dashboardapp.northwind.io
app.northwind.io
NORTHWIND
OverviewShipmentsCarriersAnalytics
Active shipments
1,284
On-time rate
98.7%
Avg transit
2.4d
Cost/shipment
$12.40
Shipment volume
ShipmentCarrierStatusETA
NW-4821MaerskIn transitMay 12
NW-4819FedExDeliveredMay 10
NW-4815DHLIn transitMay 14
Blognorthwind.io/blog
northwind.io/blog
Blog
Latest from Northwind
Engineering
How we built real-time tracking at scale
A deep dive into our event-driven architecture...
May 8, 2024
Product
Introducing multi-carrier analytics
Compare carrier performance across regions...
Apr 22, 2024
Company
Northwind raises Series B
We’re excited to announce our $42M Series B...
Apr 15, 2024
“
Partnering with 2M Web unlocked a kind of velocity we didn't think was possible. Sharp design instincts, deep Webflow expertise, and the ability to ship under pressure made them an indispensable extension of our team.
Rob Alfano
VP of Digital · Northwind
The story
From stalled WordPress to a pipeline machine.
Northwind had a clear product-market fit, a growing sales org, and a website that was actively holding them back. Their WordPress site had been in a “redesign” for over a year with an agency that kept missing deadlines and delivering static mockups that didn't translate to code.
When their VP of Digital reached out, the ask was simple: “We need a site that looks like a Series C company, ranks in AI search, and ships in eight weeks.” We said yes.
Industry
B2B SaaS
Scope
Strategy, Webflow, SEO + AEO
Stack
Webflow + Finsweet
The challenge
A site that repelled the buyers it needed.
Outdated WordPress theme with stock photography
No structured data or schema for AI search
Page speed score of 41 on mobile
Zero conversion tracking or pipeline attribution
BEFORE
northwind.io (WordPress)
NORTHWIND
HomeAboutServicesContact
Your Trusted Logistics Partner
We deliver excellence across the globe
GET A QUOTE
Why Choose Us?
• Global network
• 24/7 support
• Real-time tracking
BEFORE
northwind.io/pricing (WordPress)
Pricing Plans
Choose the plan that fits your business
Basic
$29/mo
Feature A
Feature B
SELECT
Pro
$79/mo
Feature A
Feature B
SELECT
Enterprise
Contact us
Feature A
Feature B
SELECT
The solution
Four pillars, eight weeks.
01
Strategy first
We ran a two-week discovery sprint: competitive audit, ICP interviews, conversion funnel teardown, and a messaging hierarchy that became the backbone of every page.
02
Webflow rebuild
A complete design-to-code rebuild in Webflow. Component-driven, CMS-powered, with Finsweet attributes for filtering, tabs, and dynamic interactions.
03
Performance floor
Every template was built to a Lighthouse 95+ floor. Optimised images, deferred scripts, minimal CSS, and server-side rendering for critical pages.
04
AEO + structured data
We layered JSON-LD schemas, FAQ blocks, and semantic HTML so LLMs could cite Northwind in AI-generated answers. Traditional SEO foundations came along for the ride.
The results
Numbers that speak for themselves.
01
Pipeline
Inbound pipeline up 318%
Inbound demo requests started outpacing outbound within six weeks of launch. The new site's conversion architecture — clear CTAs, social proof, and speed — turned passive visitors into qualified meetings.
02
Brand & positioning
A story that sticks
A clear, opinionated story replaced six years of generic “logistics solutions” copy. Northwind now sounds like the Series C company it is, not a 2018 WordPress template.
03
Engineering
Lighthouse 98
A site that loads instantly on any device. Lighthouse scores jumped from 41 to 98, and Core Web Vitals passed across every template.
04
AI discoverability
Cited by LLMs
Northwind became a source LLMs cite when users ask about logistics platforms. Structured data, semantic HTML, and topical authority made the site an AI-search magnet.
05
Velocity
Ship the same day
Marketing ships changes the same day they're approved. No dev tickets, no deploy queues. Webflow's visual editor plus our component system means the team is self-sufficient.
06
Recognition
Webflow Site of the Day
Featured Webflow Site of the Day within a month of launch — a validation of design craft and technical execution that put Northwind on the map in the Webflow community.
+318%
Pipeline
5.2×
Page speed
98
Lighthouse
+412%
AI citations
−72%
Time to publish
Source: client-reported metrics, Q1 2025 vs. Q4 2024
Keep reading
More work, same playbook.
Lattice Labs
Developer tools
Speed as a competitive edge.
5.0×
Page speed
+184%
Demo bookings
Webflow Migration
2024
Beacon Analytics
AI Search
Making AI cite your brand.
+412%
AI citations
2×
Demo requests
SEO + AEO
2024
Last call
Your next site
ships in six weeks.
Strategy, design, build, launch and done. Not handed off. Not in pieces. We start with one focused 30-minute call where we look at your site and tell you exactly what's leaking pipeline.
60
Sites shipped
6 wks
Avg launch time
Lighthouse 95+
Performance floor
Recently shipped
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Slobodan
Founder · Reply in < 1h
2 spots available · Thu, May 28
Book a strategy call
30 minutes. No pitch. We audit your site live and walk away with a roadmap.
Thu
28
9:00 AM
30 min · video call
Open
Fri
29
10:30 AM
30 min · video call
Booked
Mon
01
11:00 AM
30 min · video call
Open
Prefer email?slobodan@2m-webstudio.com
No obligation · NDA-friendlyAvg reply: 3h 42m